Bill Edmondson
Helping Purpose-Driven Sales Professionals Increase Their Income, Enjoy Their Work, and Make a Bigger Difference.
About
THE BLUEPRINT FOR YOUR SUCCESS
You Know You Have More to Give.
Why Isn’t Your Work Giving More Back?
Why Isn’t Your Work Giving More Back?
More income.
More enjoyment.
More satisfaction from making a difference.
More enjoyment.
More satisfaction from making a difference.
You care about people.
You are great at what you do, you have gifts, talent, and experience.
Yet your results, or the way you feel about your work are not reflecting what you know you’re capable of.
You are great at what you do, you have gifts, talent, and experience.
Yet your results, or the way you feel about your work are not reflecting what you know you’re capable of.
That gap can wear you down. It can also be the starting point for change.
Your purpose, strengths, clients, and sales approach each hold part of the picture.
I believe if you put people first and you are great at what you do you should have all the clients and income you can handle.
THE BLUEPRINT BEGINS WITH YOU, what you care about and how you want to make life better for people through your work.
I believe if you put people first and you are great at what you do you should have all the clients and income you can handle.
THE BLUEPRINT BEGINS WITH YOU, what you care about and how you want to make life better for people through your work.
The Blueprint for Your Success has six components and helps you make clear choices about what you offer, whom you serve, and how you build your business or sales career.
1. Your purpose for being in business
2. Your gifts, talent, and special qualities
3. The specific problems you naturally solve
4. Your passion for solving problems and filling needs
5. The people you naturally serve best
6. Your story of origin
By the time you gain clarity with these 6 components not only will you be empowered with this knowledge, you will also have the content to deeply connect with your clients.
Over 90% of prospects say authenticity is the primary quality they look for in choosing a new vendor.
Nothing is more real and authentic than being able articulate who you are and what you do on this level.
By the time you gain clarity with these 6 components not only will you be empowered with this knowledge, you will also have the content to deeply connect with your clients.
Over 90% of prospects say authenticity is the primary quality they look for in choosing a new vendor.
Nothing is more real and authentic than being able articulate who you are and what you do on this level.
In summary the blueprint components will help you:
KNOW YOURSELF
Understand your purpose, strengths, communication style, and the contribution you want to make.
Understand your purpose, strengths, communication style, and the contribution you want to make.
KNOW YOUR CUSTOMER
Understand whom you can help, what matters to them, and how to earn their trust.
Understand whom you can help, what matters to them, and how to earn their trust.
KNOW YOUR SALES PROCESS
Build a practical approach to finding prospects, communicating value, guiding decisions, and following through.
Build a practical approach to finding prospects, communicating value, guiding decisions, and following through.
Alignment becomes useful when it changes what you do.
That might mean clarifying your offer, choosing better prospects, asking better questions, or developing a follow-up routine you can maintain.
WHAT DOES WORKING IN THE ZONE FEEL LIKE?
Think about a conversation in which you understood the person, you naturally knew what they needed and were able to relax and experience flow in your interaction.
You were present. You listened. Your next actions came naturally.
That is the kind of experience we want to make more possible.
When your strengths, clients, and process support one another, you can spend less energy forcing a fit and more energy doing useful work.
Flow still involves effort.
The difference is that your effort has a direction you believe in and are aligned with.
The difference is that your effort has a direction you believe in and are aligned with.
WHO THIS IS FOR
Selling in the Zone™ is for purpose-driven sales professionals and entrepreneurs who want to earn well while making a meaningful contribution.
You may work independently or sell within a company.
You may be missing your goals, struggling with inconsistent results, or achieving financially while feeling disconnected from your work.
You’re willing to examine your approach, develop your skills, and take practical action.
You want a way of succeeding that you can respect, and sustain.
Before building a plan, get a clearer picture of your starting point.
The free assessment explores:
• Self-Awareness
• Customer Awareness
• Sales Process Awareness
• Customer Awareness
• Sales Process Awareness
You’ll receive a personalized score and feedback based on your answers, helping you identify areas worth exploring.
Your score measures opportunity, not your worth.
YOUR NEXT STEP: A COMPLIMENTARY BLUEPRINT STRATEGY SESSION
After completing the assessment, you can book a complimentary session with me.
We’ll review your results, discuss what you want to change, and identify a practical next step.
If one of my programs fits your needs, we can discuss it.
You’ll understand what it involves before deciding whether to move forward.
ABOUT BILL EDMONDSON
Hi, I’m Bill Edmondson, founder of Selling in the Zone™.
My background spans more than 50 years in sales and business development, alongside extensive study of communication, human behavior, NLP, and personality profiling.
Early in my sales career, I discovered how much changed when I focused on making the buying experience easier, more respectful, and more useful for the customer.
Understanding myself and the person in front of me became central to the way I worked.
Today, I help purpose-driven professionals connect their strengths and commitment to helping people with the practical skills of building a successful sales career.
GIVE YOUR NEXT CHAPTER A CLEARER DIRECTION
You don’t need to have everything figured out to begin.
Start by understanding where you are.
Then identify what needs attention and build a plan you can act on.
Then identify what needs attention and build a plan you can act on.
Finish 2026 with greater clarity and put a structure in place to make 2027 your strongest year yet.
[Discover Your Starting Point — Take the Free Assessment]
Bill Edmondson
Selling in the Zone™
Selling in the Zone™
Helping Purpose-Driven Sales Professionals Increase Their Income, Enjoy Their Work, and Make a Bigger Difference.
Packages
Free Strategy Session
Curious about what's possible for you? Let's connect and explore the opportunities together.
What's Your Sales Superpower?
What's Your Sales Superpower?
What sets you apart? Discover the unique talents and qualities that inspire prospects to trust you, connect with you, and ultimately choose you over the competition.
What sets you apart? Discover the unique talents and qualities that inspire prospects to trust you, connect with you, and ultimately choose you over the competition.
SWOT Report- Your Strengths - Weaknesses - Opportunities - Threats
SWOT Report
A comprehensive 5-page digital report that analyzes your Strengths, Weaknesses, Opportunities, and Threats, providing actionable insights to help you build and sustainably grow your business.
A comprehensive 5-page digital report that analyzes your Strengths, Weaknesses, Opportunities, and Threats, providing actionable insights to help you build and sustainably grow your business.
Know Thy Self
Know Thyself: A Chronicle of the Journey to Discover Your Greatest Strengths—and Why People Should Choose to Buy from You
Know Thy Customer
Know Thy Customer
Understand who your ideal customers are, what they value, and why they choose to buy.
Understand who your ideal customers are, what they value, and why they choose to buy.
Become a Master Closer
Become the Master Closer
Master the art of building trust, overcoming objections, and confidently closing more deals with integrity.
Master the art of building trust, overcoming objections, and confidently closing more deals with integrity.
Selling in the Zone: Your Sales Success Blueprint
Selling in the Zone™
The flagship program designed to help sales professionals unlock peak performance, build lasting client relationships, and consistently close more deals.
The flagship program designed to help sales professionals unlock peak performance, build lasting client relationships, and consistently close more deals.
Testimonials
"The sales model I learned from Bill has been a tremendous asset to my business and a true revenue driver. The step-by-step process is simple, easy to remember, and incredibly effective. Once you understand it, everything just clicks.
What I appreciate most is that these principles go far beyond sales. The communication skills I gained have strengthened not only my client interactions but also my personal relationships. It's a powerful framework for building trust and connecting with people.
Since taking Bill's class, I've become much more confident in sales conversations and significantly more successful in closing business. I highly recommend this program to anyone looking to improve both their sales performance and their communication skills."
- — Michael Carlson Owner, Power Clean Carpet Cleaning Anchorage, Alaska
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